:root {
  color-scheme: light;
  --pine: #1f3a33;
  --paper: #f6f1e7;
  --surface: #fbf8f1;
  --sand: #e9dcc3;
  --text: #3c4b42;
  --muted: #545e54;
  --copper: #84552d;
  --line: #d6cdbd;
  --serif: Georgia, "Times New Roman", serif;
  --sans: system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --gutter: clamp(1.25rem, 4.4vw, 4.5rem);
  --section-space: clamp(3.35rem, 6.2vw, 6rem);
}

*, *::before, *::after { box-sizing: border-box; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--text);
  font-family: var(--sans);
  font-size: 1rem;
  line-height: 1.65;
}

h1, h2, h3, p, figure { margin: 0; }

h1, h2, h3 {
  color: var(--pine);
  font-family: var(--serif);
  font-weight: 400;
  line-height: 1.1;
}

h2 {
  font-size: clamp(2.15rem, 4.3vw, 3.5rem);
  letter-spacing: -.045em;
}

h3 {
  font-size: 1.65rem;
  letter-spacing: -.025em;
}

a { color: inherit; }

a:focus-visible, summary:focus-visible {
  outline: 2px solid currentColor;
  outline-offset: 4px;
}

main:focus { outline: none; }

.shell {
  width: min(calc(100% - var(--gutter) - var(--gutter)), 79rem);
  margin-inline: auto;
}

.section { padding-block: var(--section-space); }

.skip-link {
  position: absolute;
  z-index: 1;
  top: .65rem;
  left: var(--gutter);
  transform: translateY(calc(-100% - .9rem));
  padding: .65rem 1rem;
  background: var(--pine);
  color: var(--surface);
}

.skip-link:focus { transform: none; }

.site-header { border-bottom: 1px solid var(--line); }

.header-inner {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding-block-start: 1.2rem;
}

.wordmark {
  display: inline-flex;
  flex-direction: column;
  align-items: flex-start;
  color: var(--pine);
  text-decoration: none;
}

.wordmark-name {
  font-family: var(--serif);
  font-size: 1.8rem;
  font-weight: 700;
  letter-spacing: .145em;
  line-height: 1;
}

.wordmark-description {
  margin-block-start: .45rem;
  color: var(--muted);
  font-size: .68rem;
  font-weight: 600;
  letter-spacing: .13em;
  text-transform: uppercase;
}

.site-nav {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  column-gap: .4rem;
  width: 100%;
  margin-block-start: .35rem;
}

.site-nav a {
  display: inline-flex;
  align-items: center;
  min-height: 2.75rem;
  color: var(--pine);
  font-size: .77rem;
  font-weight: 600;
  text-decoration: none;
}

.site-nav a:hover { text-decoration: underline; text-underline-offset: .25em; }

.hero {
  display: grid;
  align-items: center;
  gap: clamp(2.25rem, 5.5vw, 4.9rem);
  padding-block: clamp(2.7rem, 5vw, 5rem) clamp(2.6rem, 4.8vw, 4.5rem);
}

.hero-copy::before {
  display: block;
  width: 2.75rem;
  height: 2px;
  margin-block-end: clamp(1.15rem, 2.5vw, 1.7rem);
  background: #b5793f;
  content: "";
}

.hero h1 {
  font-size: clamp(2.45rem, 7.8vw, 4.25rem);
  letter-spacing: -.053em;
  line-height: 1.035;
  text-wrap: balance;
}

.hero h1 em {
  display: block;
  margin-block-start: .19em;
  color: #3b5a4b;
  font-size: .86em;
  font-weight: 400;
}

.hero-intro {
  max-width: 34rem;
  margin-block-start: 1.55rem;
  font-size: clamp(1rem, 1.35vw, 1.13rem);
}

.hero-intro strong { color: var(--pine); }

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: .65rem;
  margin-block-start: 1.65rem;
}

.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: .65rem;
  min-height: 3.15rem;
  padding: .65rem 1rem;
  border: 1px solid var(--pine);
  border-radius: 2px;
  font-size: .9rem;
  font-weight: 650;
  line-height: 1.35;
  text-decoration: none;
}

.button svg { flex: none; }

.button-primary { background: var(--pine); color: var(--surface); }
.button-primary:hover { background: #2b4d42; }
.button-primary:focus-visible { outline-color: var(--pine); }
.button-secondary { border-color: #a3ab9f; color: var(--pine); }
.button-secondary:hover { background: #ebe6d9; }

.hero-image { min-width: 0; }

.hero-image img {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 4 / 3;
  object-fit: cover;
  object-position: 50% 54%;
  background: var(--sand);
}

.hero-image figcaption {
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: .2rem 1rem;
  padding-block: .7rem .55rem;
  border-bottom: 1px solid var(--line);
  color: var(--muted);
  font-size: .69rem;
  font-weight: 650;
  letter-spacing: .105em;
  text-transform: uppercase;
}

.section-heading { margin-block-end: clamp(1.5rem, 3vw, 2.5rem); }

.eyebrow {
  margin-block-end: .65rem;
  color: var(--copper);
  font-size: .73rem;
  font-weight: 700;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.criteria {
  border-block: 1px solid var(--line);
  background: var(--surface);
}

.criteria-grid, .audiences { display: grid; gap: 1rem; }

.criterion {
  padding: clamp(1.3rem, 2.5vw, 2.1rem);
  border: 1px solid var(--line);
  background: #f8f4ec;
}

.criterion-icon { display: block; margin-block-end: 1.05rem; color: var(--copper); }

.budget {
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  column-gap: .45rem;
  margin-block: .8rem;
  color: var(--pine);
  font-size: .9rem;
}

.budget strong {
  font-family: var(--serif);
  font-size: clamp(1.75rem, 3vw, 2.15rem);
  font-weight: 400;
  font-variant-numeric: lining-nums;
  line-height: 1.12;
}

.area {
  display: grid;
  gap: .75rem 2.1rem;
  margin-block-start: 1.15rem;
  padding: clamp(1.15rem, 2.3vw, 1.85rem);
  background: #efe5d3;
}

.area-heading { display: flex; align-items: center; gap: .7rem; }
.area-heading svg { flex: none; color: var(--copper); }
.area-heading h3 { font-size: 1.4rem; }

.towns, .steps, .checklist { margin: 0; padding: 0; list-style: none; }

.towns {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: .25rem .85rem;
  font-size: .9rem;
}

.towns li { display: inline-flex; align-items: center; gap: .85rem; }
.towns li::after {
  width: 3px;
  height: 3px;
  border-radius: 50%;
  background: var(--copper);
  content: "";
}
.towns li:last-child::after { display: none; }

.steps { display: grid; gap: 1.5rem 1.4rem; }

.steps li {
  display: grid;
  grid-template-columns: 2.25rem minmax(0, 1fr);
  align-content: start;
  gap: .55rem .85rem;
  padding-block-start: 1rem;
  border-top: 1px solid var(--line);
}

.step-number {
  align-self: start;
  color: var(--copper);
  font-family: var(--serif);
  font-size: 1.3rem;
  line-height: 1.15;
}

.steps h3 { font-size: 1.46rem; }
.steps li p { grid-column: 2; }

.audiences { padding-block-end: var(--section-space); }

.audience-panel {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  padding: clamp(1.35rem, 3.4vw, 3rem);
}

.agencies { background: #e4ebe1; }
.owners { background: #efe5d3; }

.audience-panel h2 {
  margin-block-end: .95rem;
  font-size: clamp(1.95rem, 3.4vw, 2.8rem);
}

.checklist {
  display: grid;
  gap: .4rem;
  margin-block: 1.2rem 1rem;
  color: var(--pine);
  font-size: .94rem;
  font-weight: 550;
}

.checklist li {
  display: grid;
  grid-template-columns: .7rem minmax(0, 1fr);
  gap: .65rem;
  align-items: baseline;
}

.checklist li::before {
  height: 1px;
  background: var(--copper);
  content: "";
  transform: translateY(-.22em);
}

.text-link {
  display: inline-flex;
  align-items: center;
  gap: .55rem;
  min-height: 2.75rem;
  margin-block-start: auto;
  color: var(--pine);
  font-size: .95rem;
  font-weight: 700;
  text-decoration-thickness: 1px;
  text-underline-offset: .27em;
}

.text-link:hover { color: var(--copper); }
.text-link svg { flex: none; }

.contact {
  background: var(--pine);
  color: var(--paper);
}

.contact-inner {
  display: grid;
  align-items: end;
  gap: 2rem 4rem;
}

.contact h2 { color: var(--surface); }
.contact .eyebrow { color: #ead1ae; }
.contact h2 + p { max-width: 31rem; margin-block-start: .9rem; }

.contact-email {
  display: inline-flex;
  align-items: center;
  gap: .45em;
  margin-block-start: 1.05rem;
  color: var(--surface);
  font-family: var(--serif);
  font-size: clamp(1.9rem, 6.4vw, 3.3rem);
  letter-spacing: -.04em;
  line-height: 1.2;
  overflow-wrap: anywhere;
  text-decoration-thickness: 1px;
  text-underline-offset: .16em;
}

.contact-email svg {
  flex: none;
  width: .48em;
  height: .48em;
  color: #ead1ae;
}

.contact-email:hover { color: #ead1ae; }

.office { padding-block-start: 1.05rem; border-top: 1px solid #74877a; }
.office address { font-style: normal; }

.site-footer { color: var(--pine); }

.legal summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: .7rem;
  min-height: 4.6rem;
  padding-block: .85rem;
  cursor: pointer;
  list-style: none;
}

.legal summary::-webkit-details-marker { display: none; }
.legal summary .wordmark-name { font-size: 1.2rem; }

.legal-toggle {
  display: flex;
  align-items: center;
  gap: .6rem;
  font-size: .85rem;
  font-weight: 650;
}

.legal summary:hover .legal-toggle { text-decoration: underline; text-underline-offset: .25em; }

.legal-icon {
  display: inline-grid;
  place-items: center;
  width: 1.35rem;
  height: 1.35rem;
  border: 1px solid #a3ab9f;
  border-radius: 50%;
}

.legal-icon::before { content: "+"; }
.legal[open] .legal-icon::before { content: "−"; }

.legal-content {
  display: grid;
  gap: 1.15rem 2rem;
  padding-block: 1.3rem 2rem;
  border-top: 1px solid var(--line);
  color: var(--text);
  font-size: .9rem;
}

.legal-content h2 {
  margin-block-end: .4rem;
  font-family: var(--sans);
  font-size: .94rem;
  font-weight: 700;
  letter-spacing: normal;
}

.legal-content a { text-underline-offset: .2em; }
.photo-credit { grid-column: 1 / -1; }

@media (max-width: 39.999rem) {
  .hero-actions .button { gap: .5rem; padding-inline: .78rem; }
}

@media (max-width: 22rem) {
  .site-nav { display: grid; grid-template-columns: 1fr 1fr; }
  .site-nav a:nth-child(even) { justify-self: end; }
  .hero-actions .button { flex: 1 1 100%; }
}

@media (min-width: 40rem) {
  .header-inner {
    flex-direction: row;
    align-items: center;
    justify-content: space-between;
    gap: 1rem;
    min-height: 5.25rem;
    padding-block: .75rem;
  }

  .site-nav { justify-content: flex-end; gap: clamp(.85rem, 2.8vw, 2.35rem); width: auto; margin: 0; }
  .site-nav a { font-size: .84rem; }

  .criteria-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .area { grid-template-columns: auto minmax(0, 1fr); align-items: center; }
  .steps, .audiences, .legal-content { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .contact-inner { grid-template-columns: minmax(0, 1fr) minmax(11.5rem, .4fr); }
  .office { padding: 0 0 .15rem 1.35rem; border: 0; border-left: 1px solid #74877a; }
}

@media (min-width: 60rem) {
  .hero { grid-template-columns: minmax(0, 1fr) minmax(0, 1.03fr); }
  .hero h1 { font-size: clamp(2.85rem, 4.65vw, 4.25rem); }
  .hero-image img { aspect-ratio: 6 / 5; }
  .steps { grid-template-columns: repeat(4, minmax(0, 1fr)); }
  .steps li { display: block; }
  .step-number { display: block; margin-block-end: .95rem; }
  .steps li p { margin-block-start: .6rem; }
}